Note: This piece has been picked up by KYOU Radio, in San Francisco, and it’s also been mentioned on Current.org and the PRPD site — thanks for that!
Public radio could easily be described as a smashing success story. Take NPR, for example. From its counter-cultural roots in the early 1970s, it has grown to become one of the most trusted sources of journalism in the United States. Although it still is accused of liberal bias, an equal number of liberals and conservatives find themselves drawn to its reassuring sound. So – what’s the problem? Like newspapers and symphony orchestras, public radio has a graying audience and it is having trouble attracting younger people and minorities. So today, in order to stay viable, public radio’s job is to reach out to new listeners. But at what cost, if any?
ThoughtCast attended the Public Radio Program Directors Association conference this September in Hollywood, and spoke with:
Jeff Hansen, program director at KUOW in Seattle
Mike Crane, COO of Wisconsin Public Radio
John Voci, the general manager of WGBH radio in Boston
Jennifer Ferro, assistant general manager of KCRW in Santa Monica
Sam Fleming, managing director of news and programs at WBUR, Boston
Chris Bannon, program director of WNYC in New York City.
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Jay Allison is also a contributor to Telling True Stories: A Nonfiction Writers’ Guide, a selection of essays from Harvard’s Nieman Conference on Narrative Journalism, and edited by Mark Kramer and Wendy Call. At the
Annually, public radio programmers from across the nation (and overseas) gather to talk shop. This year, the mood at the Public Radio Program Directors Association conference in Philadelphia was one of concern. With many listeners newly entranced by the gadgets and gizmos of the 21st century — podcasts, blogs, satellite radio, streaming audio — it all adds up to one intimidating fact: the consumers of today’s ‘content’ want it on their terms. And the old guard of public radio now realizes it has some catching up to do. But therein lies the opportunity, and the reason why many of the more adventuresome attendees had a spring in their step.